The recent opening of Simons’ $30 million, 115,000 square foot West Edmonton Mall store is yet another example of a leading brand from another market opening their first store in Edmonton, Alberta. Simons is a fashion-forward ‘junior’ Department Store. The new West Edmonton store is its first outside of Quebec. With all the places it could have opened in, it chose Edmonton. Why?
If you are not leading in your category, then it is time to redefine, refine or reinvent your category. This approach has been used by successful long-standing technology brands like Microsoft, Apple and IBM who have all reinvented their category more than once.
In today’s tech-savvy world, sticking for too long with a category that has been usurped by competition (or new technology) may be a recipe for failure. Sometimes it’s better to salvage your brand (and your dignity) by moving on, or better: move up, by reinventing a category that may be tired.
Our process defines your market brand exclusivity in plain English terms, while backing it with a competition-slaying strategic approach.
Instead of thinking ‘hardware’, ‘software’, and further down, ‘wireless devices’, and ‘apps’, they really should be thinking media and medium–and how to better serve linking both. To understand this deeply and fully, you’d probably have to be a cross between Bill Gates, Rupert Murdoch and Richard Branson (with a liberal dose of Conrad Black). Still, we can speculate, and when we do, we see a whole new kind of future using and a collaborative range of INTELLIGENT IT devices which work together in providing us (people!) with a seamlessly personalized experience of liaising with the world while providing us with ample opportunity to manifest our greatest and most abundant good!
Smarter IT? Given today’s ‘progress’ Maxwell Smart’s ‘shoe phone’ might make sense–after all if you have to remove your shoes for airport security, why not to make a phone call, too? This sort of logic prevails at companies where it’s standard practice to force users to relearn standard programs at regular intervals–rather than building on existing learning.
It’s time that Enterprise Architects (and the people who report on them) started getting their heads out from between their legs (to put it delicately) and wake up! I didn’t come into a world of rapidly evolving IT just to spend more and more time getting less and less utility from my devices. It’s time we demanded more from our architecture, our devices and from Moore’s law. It’s time that mobile manufacturers (and other IT experts) stopped thinking top-down and started working bottom-up.
The MarkBrand Preference Table is a key resource in the use of the Service Cuisine enterprise architecture system. Through use of the Preference Table, a user may develop new functions, or document existing preferences. An example discussing promotion in Toronto Night Clubs is provided as an example. Note the SampO Harmonic singularity on the bottom […]
Introduction: The rewards of residual sales—those that produce an on-going income—are exceptional; a residual sale may provide exponentially greater volume and impact over time, when compared to a direct sale. To aid in the development of these highly lucrative, rewarding and yet challenging transactions, MarkBrand has developed the sellersXchange. This model successfully orders all required elements in a single model that is at once understandable and effective.