Perspective-fun house

Perspective

Our world today has become obsessed with reductive perspective. We are consistently represented to in this way. The back panel of every food package has ‘Nutritition Facts’ posted in a box which states (with a certainty that is surely misplaced) a specific and finite amount of clinical detail for a reductive formulation of the contents broken down to mass nutrients and a handful of known ‘essential’ elements. We are told we must communicate what we do and what we want in ‘10 second sound bites’. Any more doesn’t fit into the listener’s ‘view’.

The author argues for a broader perspective using references and examples from Western Art to make his point for a stronger way of doing things.

Edmonton Brand Elevator, Crossroad of Retail

The recent opening of Simons’ $30 million, 115,000 square foot West Edmonton Mall store is yet another example of a leading brand from another market opening their first store in Edmonton, Alberta. Simons is a fashion-forward ‘junior’ Department Store. The new West Edmonton store is its first outside of Quebec. With all the places it could have opened in, it chose Edmonton. Why?

Recipe For Tweet Success: Social Media in 4 Easy Steps, or How to Make Hay out of Disorganized Chaos

This article discusses how to apply the four universal communications steps to social media with specific suggestions and a recipe to try with Twitter, including how to select your audience within the Tweet and how to retweet strategically with different results than by using Twitter’s ‘retweet’ button.