The recent opening of Simons’ $30 million, 115,000 square foot West Edmonton Mall store is yet another example of a leading brand from another market opening their first store in Edmonton, Alberta. Simons is a fashion-forward ‘junior’ Department Store. The new West Edmonton store is its first outside of Quebec. With all the places it could have opened in, it chose Edmonton. Why?
This article discusses how to apply the four universal communications steps to social media with specific suggestions and a recipe to try with Twitter, including how to select your audience within the Tweet and how to retweet strategically with different results than by using Twitter’s ‘retweet’ button.