The recent opening of Simons’ $30 million, 115,000 square foot West Edmonton Mall store is yet another example of a leading brand from another market opening their first store in Edmonton, Alberta. Simons is a fashion-forward ‘junior’ Department Store. The new West Edmonton store is its first outside of Quebec. With all the places it could have opened in, it chose Edmonton. Why?
We work in ‘the art and science of branding the extraordinary’. Since you’ve found us, I feel your brand may be exactly that: extraordinary. With a bit of tweaking there isn’t a single reason you may not turn it to amazing advantage, through effective brand management.
This process will do three things:
1. Help you attract, engage and retain top talent (and top clients)—on an ongoing basis; and 2. Enhance the appearance of systems throughout the business making it easier to run; as well as 3. Create a direct path towards licensing (and/or franchising) potentially repaying the significant investment of time and money you have made in your business, while earning an excellent profit on it.