Perspective-fun house

Perspective

Our world today has become obsessed with reductive perspective. We are consistently represented to in this way. The back panel of every food package has ‘Nutritition Facts’ posted in a box which states (with a certainty that is surely misplaced) a specific and finite amount of clinical detail for a reductive formulation of the contents broken down to mass nutrients and a handful of known ‘essential’ elements. We are told we must communicate what we do and what we want in ‘10 second sound bites’. Any more doesn’t fit into the listener’s ‘view’.

The author argues for a broader perspective using references and examples from Western Art to make his point for a stronger way of doing things.

Do you dare take the GENr8 Challenge? Care to FIND out how? 8 Categories you must cover to develop a breakthrough brand category by Chief Architect Bryce Winter of MarkBrand Group Canada

Dare you take the GENr8 Challenge? Care to FIND out how, now?
8 Categories you must cover to develop a breakthrough brand category