We always enjoy working on colors! Here we explore 2014’s official color with a few samples and ideas for usage.
Our world today has become obsessed with reductive perspective. We are consistently represented to in this way. The back panel of every food package has ‘Nutritition Facts’ posted in a box which states (with a certainty that is surely misplaced) a specific and finite amount of clinical detail for a reductive formulation of the contents broken down to mass nutrients and a handful of known ‘essential’ elements. We are told we must communicate what we do and what we want in ‘10 second sound bites’. Any more doesn’t fit into the listener’s ‘view’.
The author argues for a broader perspective using references and examples from Western Art to make his point for a stronger way of doing things.
If you are not leading in your category, then it is time to redefine, refine or reinvent your category. This approach has been used by successful long-standing technology brands like Microsoft, Apple and IBM who have all reinvented their category more than once.
In today’s tech-savvy world, sticking for too long with a category that has been usurped by competition (or new technology) may be a recipe for failure. Sometimes it’s better to salvage your brand (and your dignity) by moving on, or better: move up, by reinventing a category that may be tired.
Our process defines your market brand exclusivity in plain English terms, while backing it with a competition-slaying strategic approach.
There is no excerpt because this is a protected post.
Instead of thinking ‘hardware’, ‘software’, and further down, ‘wireless devices’, and ‘apps’, they really should be thinking media and medium–and how to better serve linking both. To understand this deeply and fully, you’d probably have to be a cross between Bill Gates, Rupert Murdoch and Richard Branson (with a liberal dose of Conrad Black). Still, we can speculate, and when we do, we see a whole new kind of future using and a collaborative range of INTELLIGENT IT devices which work together in providing us (people!) with a seamlessly personalized experience of liaising with the world while providing us with ample opportunity to manifest our greatest and most abundant good!
Women and men of influence, such as entrepreneurs, business people and networkers may use the simple, but rich interface to perform all manner of social connections, produce and prove templates, macros and saleable programs based on their own ‘IP’.
The MarkBrand Preference Table is a key resource in the use of the Service Cuisine enterprise architecture system. Through use of the Preference Table, a user may develop new functions, or document existing preferences. An example discussing promotion in Toronto Night Clubs is provided as an example. Note the SampO Harmonic singularity on the bottom […]