Our world today has become obsessed with reductive perspective. We are consistently represented to in this way. The back panel of every food package has ‘Nutritition Facts’ posted in a box which states (with a certainty that is surely misplaced) a specific and finite amount of clinical detail for a reductive formulation of the contents broken down to mass nutrients and a handful of known ‘essential’ elements. We are told we must communicate what we do and what we want in ‘10 second sound bites’. Any more doesn’t fit into the listener’s ‘view’.
The author argues for a broader perspective using references and examples from Western Art to make his point for a stronger way of doing things.
If you are not leading in your category, then it is time to redefine, refine or reinvent your category. This approach has been used by successful long-standing technology brands like Microsoft, Apple and IBM who have all reinvented their category more than once.
In today’s tech-savvy world, sticking for too long with a category that has been usurped by competition (or new technology) may be a recipe for failure. Sometimes it’s better to salvage your brand (and your dignity) by moving on, or better: move up, by reinventing a category that may be tired.
Our process defines your market brand exclusivity in plain English terms, while backing it with a competition-slaying strategic approach.
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Women and men of influence, such as entrepreneurs, business people and networkers may use the simple, but rich interface to perform all manner of social connections, produce and prove templates, macros and saleable programs based on their own ‘IP’.
VIII. PRESCRIPTIVE FORM & DESCRIPTIVE RECORD
The unimatrix is a prescriptive form of language providing amplitude for the description of real life.
Due to its paradoxical nature, however, it is much more as well. Use and understanding of the unimatrix provides access to a recipe for building human organization, intelligence, knowledge and profits. Put another way, it is a form for creating real life.
The correct application of the prescription is contained within and suggested by the structure of the unimatrix itself. Therefore, putting it to profitable use starts by a thoughtful study of it in its entirety as well as all its constituent components, their order, and how they interrelate.
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