Our world today has become obsessed with reductive perspective. We are consistently represented to in this way. The back panel of every food package has ‘Nutritition Facts’ posted in a box which states (with a certainty that is surely misplaced) a specific and finite amount of clinical detail for a reductive formulation of the contents broken down to mass nutrients and a handful of known ‘essential’ elements. We are told we must communicate what we do and what we want in ‘10 second sound bites’. Any more doesn’t fit into the listener’s ‘view’.
The author argues for a broader perspective using references and examples from Western Art to make his point for a stronger way of doing things.
The recent opening of Simons’ $30 million, 115,000 square foot West Edmonton Mall store is yet another example of a leading brand from another market opening their first store in Edmonton, Alberta. Simons is a fashion-forward ‘junior’ Department Store. The new West Edmonton store is its first outside of Quebec. With all the places it could have opened in, it chose Edmonton. Why?
We work in ‘the art and science of branding the extraordinary’. Since you’ve found us, I feel your brand may be exactly that: extraordinary. With a bit of tweaking there isn’t a single reason you may not turn it to amazing advantage, through effective brand management.
This process will do three things:
1. Help you attract, engage and retain top talent (and top clients)—on an ongoing basis; and 2. Enhance the appearance of systems throughout the business making it easier to run; as well as 3. Create a direct path towards licensing (and/or franchising) potentially repaying the significant investment of time and money you have made in your business, while earning an excellent profit on it.
Women and men of influence, such as entrepreneurs, business people and networkers may use the simple, but rich interface to perform all manner of social connections, produce and prove templates, macros and saleable programs based on their own ‘IP’.
Smarter IT? Given today’s ‘progress’ Maxwell Smart’s ‘shoe phone’ might make sense–after all if you have to remove your shoes for airport security, why not to make a phone call, too? This sort of logic prevails at companies where it’s standard practice to force users to relearn standard programs at regular intervals–rather than building on existing learning.
It’s time that Enterprise Architects (and the people who report on them) started getting their heads out from between their legs (to put it delicately) and wake up! I didn’t come into a world of rapidly evolving IT just to spend more and more time getting less and less utility from my devices. It’s time we demanded more from our architecture, our devices and from Moore’s law. It’s time that mobile manufacturers (and other IT experts) stopped thinking top-down and started working bottom-up.
VIII. PRESCRIPTIVE FORM & DESCRIPTIVE RECORD
The unimatrix is a prescriptive form of language providing amplitude for the description of real life.
Due to its paradoxical nature, however, it is much more as well. Use and understanding of the unimatrix provides access to a recipe for building human organization, intelligence, knowledge and profits. Put another way, it is a form for creating real life.
The correct application of the prescription is contained within and suggested by the structure of the unimatrix itself. Therefore, putting it to profitable use starts by a thoughtful study of it in its entirety as well as all its constituent components, their order, and how they interrelate.
This article discusses how to apply the four universal communications steps to social media with specific suggestions and a recipe to try with Twitter, including how to select your audience within the Tweet and how to retweet strategically with different results than by using Twitter’s ‘retweet’ button.