Story telling is one of the most effective ways to make a connection.
Why Telling Business Stories Works
Telling business stories can help people consider new possibilities, broaden their knowledge, think outside the box… and therefore deepen their understanding. When you tell a story (vs. listing product facts and specifics that most of us are really good at ignoring), you have an opportunity to develop report and build relationships as you demonstrate your unique talents / abilities and therefore establish you as a trusted partner / expert.
Especially if your business is selling, you want to tell stories that will create memories; especially if you can entertain and engage your audience. And, when your business stories are remembered they will sell your services for you (word of mouth), for days, months and even years down the road.
4 Important Goals When Writing Business Stories That Will Sell Your Services For…
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